In life coaching, fundamentally, the coach is helping the individual to improve their life performance: in other words, allowing them to learn. There is a vast difference between teaching someone and helping them to learn. But have you ever wondered what senior citizens think of life coaching?

While there are many different coaching models, here we are not considering the ‘coach as expert’ but the coach as a facilitator of learning. Coaching is a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future. Coaching is a process that enables learning and development to occur and, thus, performance to improve. To be successful, a coach requires knowledge and understanding of the process and the variety of styles, skills, and techniques appropriate to the context in which coaching takes place.